Reasons That State Why PWA is The Future Of Ecommerce Apps

PWA is believed to be one of the greatest innovations in the online sector offering several benefits unmatched. What is impressive about the PWA is that it leverages UX and conversion rates by many folds. Progressive Web Apps is a new and emerging technology that contributes to the way people interact with websites. PWA ecommerce solutions are used by several top industries worldwide. It offers several applications and ecommerce websites to run faster and grow the conversion rate.

Latest trends of PWA for ecommerce sectors:

The latest trends of PWA Development Company for ecommerce sectors have brought significant enhancements. The ecommerce industry is evolving with constant innovations that are changing the way customers purchase products and services. In the year 2019, it has been seen that around 65% of all online purchases were done using mobile devices. Therefore, it is estimated that PWA will soon replace 50% of consumer-facing apps.

Major reasons why PWA is the future of the eCommerce industry:

Open apps directly from web browsers:

One of the most significant benefits of Progressive Web Apps is that there is no installation required to use them. Unlike apps, PWAs can be opened directly from the web browser without downloading any particular apps. PWAs help to save time and space in our devices as it does not require any installations.

Applicable across devices:

Another interesting fact about PWAs is that they can be accessed in any browser, such as Google, Chrome, Opera Mini, UC browser, and many more. This gives the user independence to work across all the browsers or use a specific browser for the best results. PWA is a fantastic platform that is fit for all devices. You can use PWA on your mobile, tablet, laptop, or even computer.

Instant Development:

PWA is one platform that allows rapid development and can be updated automatically. Unlike apps, progressive web applications can be enhanced quickly. Changes made to PWAs can be experienced faster as the process is relatively quick when compared to apps. With quick development it offers a complete PWA software solution for ecommerce.

Add your favourite apps to the home screen:

The add-to-home screen features have made PWAs very convenient to access when required without wasting any time. Initially, the user has to load the page on the browser, but it is advised to add it to the home screen for easy accessibility when prompted. There will be an icon showing “add to the home screen.” It is advised to click the icon to allow the PWA to settle in the home screen for easy access. Using this feature, you can install PWA on any device and use it right from your home screen for the best results.

Enhanced experience on web browser:

One of the most exciting features of PWAs is that it offers a native app-like experience though being opened in a usual web page. Not just the look, but it works and feels very similar to a native app but with a quick response system. These features make PWAs truly compelling, giving them an advantage over native apps users. It also uses your smartphone features when used on your phone browsers features like contact, maps, camera, and many more. These features help to provide you with better suggestions and answers.

Offline capability:

One of the most talked-about benefits of the PWA is the offline functionality allowing users to browse even when there is no network. This is possible only with the help of service workers and cache API. This helps to store new content in the browser cache and allows offline functionality. The service worker is responsible for working on the background and is responsible for pulling in the cached material and push notifications.

Fast page uploads:

When compared with the native apps, the ability of cache in the PWAs is unmatched. This is also one of the most distinctive features of PWAs over native apps. Furthermore, the method is straightforward, wherein PWAs store the repetitive elements and feeds them to the browser system. This offers speedy responses loading up pages quickly and making ecommerce websites user-friendly.

Minimum data usage:

As discussed earlier, the PWAs can load even when the network is poor. This is because the PWAs use opens web APIs that are capable of delivering a mobile web experience that uses less data but at the same time loads fast. This helps to re-engage the users in multiple ways.

Minimum maintenance required:

PWAs are easily maintainable and can be used easily on all leading platforms. This means that there is no need to have separate developments for each of the platforms. PWAs are cost-effective compared to apps, as they do not require developers to develop them for each platform. By using single development and single code management, the maintenance and prices are both easy to maintain.

Compatible with SEO:

One great thing about PWAs is that they can be optimized as per Google’s guidelines and indexed by Google bots for the best results. Such advantages make PWA the right choice for many developing ecommerce businesses worldwide.

Magento Compatibility:

PWAs are compatible with Magento. In addition, the Magento PWA studio offers a set of development tools that helps in maintaining, developing, and deploying the PWA storefront. With the help of Magento integrated with PWAs, it is possible to use modern tools and libraries to form a build system framework for the best results.

PWA use cases for different ecommerce types:

After understanding the benefits of a PWA storefront with an ecommerce store, it is essential to know the PWA use cases for different ecommerce types. Mentioned below are some of the options that you can use to build your storefront.

Diety:

Diety is one of the most renowned PWA and micro service-oriented platforms. The Diety Falcon allows businesses of all sizes to be scalable by offering a robust web and mobile experience to users.

Gatsby:

Gatsby is used with React to build static PWA sites. Gatsby is an overall framework having excellent documentation and community support. The community of developers helps to build websites and apps that are fast and reliable.

Vue Storefront:

Vue storefront is a universal and fast-growing PWAs that can be used with almost all ecommerce websites. The Vue developer’s community is growing, offering the highest benefits to ecommerce storeowners.

Examples and success rates:

Starbucks:

Starbucks launched its PWA in 2017, primarily to provide a fast and responsive performance to its customers. It has offline access and smooth animation that is very similar to an app experience. The success rate after launching the PWA has increased to 2x, which is remarkable. In addition, the PWA built by Starbucks requires just 233KB.

Forbes:

Forbes had built a PWA to rebrand their mobile experience. With the introduction of PWA, they were able to offer a solution that was fast and reliable compared to their mobile website. After incorporating PWA, Forbes has reported a 43% increase in sessions per user. In addition, there has been an increase of 20% in ad viewability.

Conclusion:

PWAs are the future of web applications that are reliable, fast, and less space-consuming. When compared to an app, there are several advantages, much of which are mentioned above. PWAs have taken the eCommerce businesses to the next level, offering solutions that are reliable and profitable. Many of the eCommerce businesses are now opting for Progressive Web App as they believe it is the future for eCommerce businesses.

Source: https://www.mobicommerce.net/blog/reasons-that-state-why-pwa-is-the-future-of-ecommerce-apps/

Key Benefits Of PWAs For E-commerce Sites

A few years ago, people couldn’t have imagined that new technology could imitate the native-app experience. However, as the demand for mobile apps is growing exponentially, developers are focusing more on launching cross-platform apps that offer the native-app experience to users.

You can use the PWA builder to launch the progressive web app for your website and offer a seamless and uninterrupted shopping experience to your audience.

How is PWA Helping eCommerce Sites Grow?

• Fast Installation

PWAs have made the app installation procedure a whole lot smoother and faster for your audience. Now, they no longer need to wait for the apps to be downloaded on their smartphones. PWAs are easy and fast to install, and they can be accessed on a desktop.

• Better Performance

Performance is never a concern with these modern desktop apps. They load faster than websites, give a native-app-like feel, and feature an interface that looks similar to the website. Overall, PWA gives you a wonderful experience.

• No Update Issues

Your customers will never be bothered or bombarded with notifications asking them to upgrade the app for the best experience. These apps are updated automatically. The best part is your customers do not have to install the updates in batches. Every time they visit the PWA, they will get the updated interface.

• Access to a Wider Audience

Progressive Web Apps are designed for all types of users. These apps run smoothly on all smartphones and they fit all screens seamlessly. This is one of the qualities that set PWAs apart from standard mobile apps. The best part is that these apps can be shared through a link and accessed easily, making them a better and convenient option for smartphone users.

• Native app-like experience on the web:

Though you get to launch mobile apps for different platforms with the same code in PWAs, you don’t have to worry about the customer experience. PWAs offer the same level of experience you get from native apps.

In addition, the notification-enabled function makes it easy for consumers to stay updated. What is even more impressive is that you do not have to enter the website’s name all the time as it saves as an icon on your home screen. Desktop installation is also possible with PWAs allowing you to start shopping for your favorite products online.

• Low development cost and time:

Now, it’s possible to develop a mobile app that works on Android, iOS, and windows without having to use separate codes for each platform.

With the help of PWA, there is no need to develop a separate mobile app. Generally, every e-commerce business owns a website and uses PWA progressive app to offer consumers a better opportunity to shop online.

PWAs do not require any extra budget for development but can offer excellent ROI value, which is remarkable. Not only does it save you the time of writing the lengthy codes for differen devices, but it’s quite a cost-effective solution to the native apps that are built separately.

• Speed and Accessibility:

Research shows that people are likely to abandon a website if it doesn’t load within 3 seconds. Speed is your customers’ priority, and PWA can guarantee a speedy website browsing experience as these apps are designed to load quickly. These apps are built on modern frameworks. Plus, they come packed with the latest technology that speeds up their loading time.

Moreover, PWA loads the program with the help of cache to remain active even when the network is poor. Simply put, it is possible for your customers to access the progressive web app without connecting to Wi-Fi.

• Better conversion:

As an eCommerce store owner, it’s your job to ensure that your audience enjoys seamless and uninterrupted connectivity when shopping from your website. Not only do they need a fast-loading platform, but they look for a user-friendly interface. The better experience your customers get from eCommerce shopping, the higher your conversions will be.

Take Alibaba, for example. The company reported an increase in its conversion by up to 76% after it embraced progressive web apps.

• Better marketing Opportunities:

PWA e-commerce development has brought great benefits to online businesses. One of the most significant advantages of PWA is that it can be used for SEO, unlike apps, as they are not found on the web. This allows PWA to be more reachable to its consumers, increasing the market opportunity.

• Quick Response:

Generally, apps in the app store take a lot of time to load, unlike PWAs. The PWAs load programs using cache and can run on devices connected to unstable and poor connections. The ability to allow consumers to shop on ecommerce websites offline makes PWAs the most reliable and efficient option.

• Offline experience:

PWA solution development has brought forward immense improvements allowing consumers to shop on e-commerce websites, even offline. Users that rely on 2G and 3G connections may face several connectivity issues, which can make online shopping a hassle. The app can cache all the activities executed offline, and the data is automatically saved once your device is reconnected to the internet.

PWA Success Story:

Tripoto:

Though there was excessive competition in the travel industry, Tripoto remained at the top as they chose Progressive Web App. They were able to enhance the user experience by offering an uninterrupted service irrespective of the network. Consumers looking for travel details online on Tripoto face no issues as it works on the PWA platform. Tripoto has reported improvements in its services after incorporating PWA into its website. Using PWA, there have been considerable developments in Tripoto. To this day, Tripoto has a 100% increase in click-through by travel enthusiasts and a 100% increase in revisits.

Book my Show:

PWA has served as a blessing in disguise for India’s No. 1 ticketing firm Book My Show. Book My Show witnessed a whopping growth in its conversion, i.e. by 80%, after it launched the PWA. The size of the PWA is almost 54 times smaller than the app, offering consumers uninterrupted browsing and online booking experience. The PWA takes less than 3 seconds to load, and users can check out within 30 seconds. Book my show enjoys a huge mobile user base.

Conclusion:

PWAs are one of the best platforms for e-commerce consumers as it offers several benefits to eCommerce stores and customers. It is fast, reliable, offline, and secure channels for browsing the internet, occupying very little space and memory.

Source: https://www.mobicommerce.net/blog/pwa-ecommerce-benefits/

10 Ideas to Make your Magento On-Demand Delivery Marketplace a Huge Success

In 2014, we saw 76 active companies offering on-demand services in 6 industries. In 2016, the numbers rose to 280 companies in 16 industries. Since then, they’ve been on the rise, indicating the glorious future of on-demand delivery. Whether you are a shop, business or provider, you must build your own m-commerce platform using the magento multi vendor marketplace extension. Read on to know how you can attract your buyers with an e-commerce app.

The last decade witnessed the rise of on-demand services all over the world. Regardless of being new in the market, the on-demand business model that aims at delivering products and services right at a customer’s doorstep, has spread globally, from taxi services to food and grocery delivery to corporate events. Mobile taps are powerful things, and everyone seems to be doing that. People are ordering everything online—a habit that has increased the business prospects of on-demand delivery apps.

It’s like on-demand services have completely taken over a huge variety of business spheres. So, it isn’t surprising when entrepreneurs pick multi-vendor eCommerce marketplace software and tools to innovate their idea of business development.

Biggies like Glamsquad raised $7 million through their on-demand beauty and hairstyling services. Delivery services like Sprig and Postmates made $45 and $16 million respectively through food delivery. Airbnb and Lyft are still making millions of bucks. Techy is reaping profits by providing on-demand repair services. Even Uber, which was initially launched as a peer-to-peer transport sharing service, seemed to ‘uberify’ everything from cabs to food to laundry. The opportunities in m-commerce are endless.

In this article, you will find all necessary info, from the significance of on-demand apps to using magento multi-vendor marketplace script for creating your m-commerce platform. Before that, let’s find out what makes on-demand apps unique and popular.

Why On-Demand Apps?

• Quick product delivery.
• Swift and safe transactions.
• More options available within a marketplace.
• Top-rated mobile UX.
• Customers pay less to m-commerce contractors than their counterparts in the traditional delivery field.

If you are interested in adopting this model, you have 2 ways out there—

• Being a part of any existing provider’s application.
• Building your personalized application, because you know your audience better.

For those who want to go with the second option, many companies—like Magento, Joomla, Woocommerce and OpenCart can help you create your own marketplace. However, the magento multi vendor marketplace extension offers a multitude of options for entrepreneurs to choose from. Therefore, it is recommended for the startups.

Why use Multi Vendor Marketplace Software Magento for Designing your m-commerce/ e-commerce Platform?

• Most of its features are open-source (totally free).
• Magento comes with tons of commercial features, such as user dashboard, advanced supplier and shipping management, inventory management, product bundling, up sell and cross sell capacity, newsletters, and CMS. They are vital to online businesses.

• It is easier to integrate third-party apps with the Magento extensible API. You can easily incorporate any plugin, tracking code or app of your choice, whether it is web analytics, shipping and tracking or payment gateway.

• Unlike other platforms, Magento Go offers you the convenience to choose your hosting services.
• It is modular, easily customizable and 45% faster than other platforms.
• It is SEO-friendly and you can run multiple websites on it with a common backend system.

You just need to choose a magento multi vendor marketplace script that suits your m-commerce requirements. After selecting the script, you might want to work on the following ideas that will make your on-demand delivery marketplace popular and successful.

10 Ideas that make your Magento Multivendor Marketplace a Huge Success!

• Identify your target audience. Accordingly, narrow down your services.
• Understand your customers’ demands and provide them with solutions.
• Analyze the existing apps in the market and find out where they lack. You can work on these grey areas to outcompete your rivals.
• Create a user-friendly as well as a mobile-friendly platform for a better customer service.
• Design an app with simple features that compel visitors to spend more time using it.
• Incorporate just the necessary features in your platform, like registration tab, search tab, reviews and rating options, multi-payment modes, etc.
• Have a dedicated delivery team and checkout line for streamlining your pickup and delivery processes.
• Include features for live order tracking and ‘push notifications’ to notify customers about the latest offers and discounts.
• Work on your customer service. It’ll help you retain your loyal customers.
• Launch practical and attractive marketing campaigns for your e-commerce platform. It should target your potential audience geographically as well as age-wise.

Conclusion
On-demand delivery app, undoubtedly are trending today. However, developing a user-friendly and appealing application requires great knowledge, skills, and experience, which is why you must take help from the experts, even if you are using something as simple as Magento. Professionals can help you build a highly functional app that will generate immense profits and add worth to your market value.

Four Ecommerce Start Up Success Stories from Middle-East Mirroring India

Middle East has never been an easy ground to take on for eCommerce. Not only for the extremely isolationist existence but also the reluctance of people to shop online is one of the factor. Even Amazon hasn’t in the entered the market directly but instead chose to do it via proxy. But that’s not to say the market isn’t lucrative. It is in fact a potential consumer base of 350 million with a majority of them near 25 years of age. And that has been motivation enough for a few brave start-ups to begin in this market, below are those start ups who tackled those odds and emerged successful.

1)Souq

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It has beginnings as an online auctioneering portal in 2005. It entered the full fledged ecommerce market in 2011. It’s tremendous growth has led people to label it as the ‘Amazon of East’. And it isn’t for no reason, Souq has targeted every challenge with unmitigated aggressive and a strategy having a surgeon’s precision. It has its website absolutely optimized for the best mobile experience because that’s how middle-east prefers to browse. The lack of a good payment gateway was countered by buying Payfort which has technology for secure online transactions. The logistics issue was handled by introducing fulfilled by Souq, similar to ‘Amazon’s fulfilled by’. It has built more warehouses to prevent quick stock exhaustion and also facilitate swift deliveries.

2) Namshi.com

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It’s barely 4 years old but Namshi undisputedly dominates the fashion and lifestyle sphere of middle east. The biggest reason behind this is that it’s a local (Arabic) start up and hence understands the market, its needs and demands and adapts accordingly.

The population of middle is very fashionable. They have very high penchant for outstanding fashion apparels. Knowing this full well Namshi makes sure that it is updated to the latest trends in the Fashion market. They offer everything from celebrity labels like Ivy Park from Beyonce to every international high street fashion brand.

-Namshi realizes the mistrust the middle-east population has for online shopping and outings in mall is one of their favorite time killers, to counter this it offers a 14 day return guarantee and Cash on delivery for orders.

To tackle the issue of fake subscribers Namshi is very actively involved in scrubbing its content and working on digital marketing as well its brand awareness.

3) MarkaVIP.com

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One thing that the middle east is famous for splurging on is luxuries. It is virtually an explored market in ecommerce terms, and that opportunity has been grabbed by the Amman, Jordan, based MarkaVIP. Luxury has to make one feel special and MarkaVIP knows that, therefore not anyone can use their website fulfill their luxury shopping cravings. It is strictly an invitation only luxury lifestyle and fashion shopping spot. 

Launched in 2010, today MarkaVIP has over 3 million premium and exclusive memberships from 8 middle-eastern countries. Also, occasionally MarkaVIP holds flash sale, selling luxury items for extremely discounted rates. is an invitation-only luxury fashion and lifestyle shopping destination. MarkaVIP’s ingenious strategy of tackling the region’s high demand for luxury fashion and lifestyle labels by focusing on ‘members only’ maintaining exclusivity and also holding flash sales every now and then to cash on the impulse shopping of customers.

It has built itself a reputation the luxury goods market so much so that some brands make their debut on MarkaVIP website before anywhere else in the region. It has also built hubs for distribution in every local market so as to make shopping for its customer as convenient as possible.

4) Mumzworld.com

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One of the most unique startups in the region Mumzworld has been receiving funding for its loyal consumer base, bright future prospects and exponential growth. The unique characteristic of this ecommerce firm is that focuses solely on the needs of mothers, would be mothers, children and babies.

First launched in 2011, it enjoys a loyalty rate of a whopping 45%! Those 45% of consumers return to shop from its website up to 5 to 6 times a year.

– the idea originated when Mumzworld saw that the offline market had no one stop solution for mothers or expecting mothers that offered quality products and services. They decided to build an online marketplace that eliminated this gap and offered international brands with world class products. 

–It has an SKU ratio far greater than any physical store in the region or sector, which is a big enough incentive for people to visit the website.

 Their success is attributed to their overwhelmingly high loyalty rate. Mumzworld has been able to achieve that by going the extra mile to make their customers feel special and comforted. It even offers its consumers a customized gift registry.

Conclusion

Middle East is a difficult turf there is no denying that, but these startups took on that challenge and delivered. All of them joined by a common link, use of a multivendor marketplace for grocery to offer their customer the most diverse catalogue of product possible. These sites found strength in the very challenges they faced and strategically targeted the hurdles to succeed as a business, and thus have opened up middle-east to other ecommerce big wigs of the world. 

Ionic Framework As Choice for Building a Magento 2 Mobile App

There has been a sharp rise in the no. of web developers entering mobile development ever since Hybrid mobile technologies came into existence. They enable the web developer to build mobile apps for multiple platforms via a single development kit without the need of learning a dedicated platform language for individual platforms utilizing their existing skills thus empowering them immensely. PhoneGap and Titanium are examples of hybrid mobile technologies.

 Ionic is one of the newer hybrid mobile technologies. It is an openly sourced front-end framework that can be used to create stunning mobile applications via HTML5. It is a quite advanced Hybrid mobile framework based on HTML5. Cordova, is the base of Ionic apps, therefore Cordova features can be used to test, build or deploy apps. At present Ionic uses AngularJS to create beautiful front-ends as look and feel of the apps is Ionic’s primary focus.

There are 3 principle components of the Ionic Framework:

1. A framework optimized for mobile UIs which is based off of SASS.
2. For building scalable and fast applications it has an AngularJS front-end JavaScript framework
3. Also has a compiler like Phonegap or Cordova in addition to HTML, JavaScript and CSS for native mobile application.

A lot of really handy CSS components come with the Ionic framework ‘factory supplied’ is also packed 

 How To Build A Magento 2 App Using Ionic framework

Image Source: suyati.com/

 Below we describe how to build a Magento 2 mobile app using the ionic framework. In the following description the app being built will have the following functionality.

• User signup
• User Login
• Listing of products from Magento2 website.

1. In your template folder create an .html file for Login. Then as per your necessity define the view in the layout. Your view files go into the templates. Despite having a main index.html file in its www directory the app will also most probably contain additional template views that have been added dynamically. You don’t have to mention your template files in the index.html file as you do in your CSS and JS files.
2. Go to app.js file and define the state of your app screen.
3. Now for the state define a controller. The logic of how to control the state of your app is to be defined here.
4. Also don’t forget to define a service file services.js.  it consists of the custom Angular services your app might use, for instance the one that reaches out to a 3rd party API for acquiring the information your app uses
5. Finally, update your index.html file with all the js and CSS file you created in your app.

Summary

Ionic like its contemporaries has made mobile app building far more easy and accessible. There is no more the need to learn native platform language to develop for a particular platform. The existing skill set can be used most effectively for development of app for multiple platforms via a single app building framework. You can very conveniently build beautiful looking magento 2 app interfaces which are also interactive without any tedious sweat breaking.

Read More About Magento Mobile App Extension

1. What is the best Magento 2 marketplace extension and mobile app  builder 2. How do I install  Mobile app extensions in magento 2 3. Magento mobile app feature for Build iOS & Android apps? 4. Can I create magento mobile app with phonegap and AngularJs?